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Sky Scraper

Square Button **__Explanation__** The design of this advertising campaign is for a landscape maintenance business called Mega City Maintenance. This business is approximately four years old. Though it is a small business, it has still maintained business since it has been open. The reasoning for the online campaign is to promote new additions of work and to expand business awareness to more of the population.

For this campaign, a banner, sky scraper and square button seemed to be the best for online ads that would be appearing on select websites. These ads are a very popular way of online advertising on other websites and even the company’s own website. These ads are meant to catch the viewer’s attention and get them to the Mega City Maintenance website where they can see prices and book appointments and so forth. The banner and sky scraper would fit on most websites where it would be applicable for a landscaping and outdoor care. The company’s banner and sky scraper would suit garden centre websites and other landscape supply depot websites. The square button, since it is small, would be applicable on websites that are more popular and expensive to get lots of space on.

The theme for this ad campaign is intended to attract the viewer’s attention and create a visual communication with the viewer. The nicer the ad appears to the potential client, the more likely they are going to have higher expectations of the company, creating an ideal image for the company and getting the viewer to click on the ad. Having the target audience being homeowners ages 21 and older the theme was made to reach out to any viewer. With a simple clean advertising campaign, the potential client can expect the same kind of work to be done on their property. The consistency of colours, borders, text type, short, to the point messages and company logo as well as slogan and symbol are fluent through out each ad. The difference between each ad is the design layout and the message conveyed to the viewer. Each message hints for the viewer to click on the ad to check what the company has to offer, essentially creating a sense of curiosity for the viewer. The colours of the ads are all complimentary to each other and the black border adds a sense of professionalism. The dimensions of the banner, sky scraper and square button ads are all standard sizes so that there is a plug and play effect for the existing websites these ads will be applied to. The ads all being linked together through their consistency will create a sense of familiarity to the viewer so even if at the time they see the ad, it can still be recognized anywhere else that they see it.